{"id":1008,"date":"2018-10-13T12:58:00","date_gmt":"2018-10-13T12:58:00","guid":{"rendered":"https:\/\/d66.nl\/hilversum\/nieuws\/"},"modified":"2022-02-19T13:00:56","modified_gmt":"2022-02-19T13:00:56","slug":"hilversum-city-marketing-feiten-geen-fabels","status":"publish","type":"post","link":"https:\/\/d66.nl\/hilversum\/nieuws\/hilversum-city-marketing-feiten-geen-fabels","title":{"rendered":"Hilversum City Marketing: Feiten, geen fabels"},"content":{"rendered":"<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--50 wrapper__spacing-bottom-desktop--66 wrapper__spacing-bottom-mobile--76  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--14 wrapper__width-desktop--20 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--4 wrapper__offset-mobile--0\">\n\t\t<h1 class=\"heading   heading__size--giant heading__font--serif heading__weight--regular  block-heading__heading\" id=\"nav-hilversum-city-marketing--feiten--geen-fabels4887\"  data-nav-heading-mobile=\"Hilversum City Marketing: Feiten, geen fabels\" >\n\tHilversum City Marketing: Feiten, geen fabels<\/h1>\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--50 wrapper__spacing-bottom-mobile--40  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--13 wrapper__width-desktop--22 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--2 wrapper__offset-mobile--0\">\n\t\t<p\n\t\tclass=\"paragraph   paragraph__size--big   block-paragraph__paragraph\"\n\t\t\t>\n\t\tDe afgelopen weken kwam de Stichting Hilversum Marketing (SHM), de citymarketing-organisatie van Hilversum, veelvuldig in het nieuws. Deze Stichting in oprichting, waaraan de gemeenteraad vorig jaar in december haar zegen gaf, werd publiekelijk \u2018afgerekend\u2019, nog voordat het jaarverslag en de plannen voor de volgende fase bij de Raad binnen waren. D66 staat nog steeds als \u00e9\u00e9n blok achter doel en concept van WE LIVE HILVERSUM en vindt het belangrijk de feiten in dit dossier nog eens op een rijtje te zetten.\t<\/p>\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--30 wrapper__spacing-bottom-desktop--20 wrapper__spacing-bottom-mobile--10  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--14 wrapper__width-desktop--24 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--2 wrapper__offset-mobile--0\">\n\t\t<section class=\"block-related-post-metadata js-block-related-post-metadata\">\n\t<div class=\"block-related-post-metadata__content-wrapper\">\n\t\t<div class=\"block-related-post-metadata__persons\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"block-related-post-metadata__meta\">\n\t\t\t<div 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fill='none'\/><\/svg>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/dialog>\n<\/div>\t\t\t<\/div>\n\t\t\t<div class=\"block-related-post-metadata__categories\">\n\t\t\t\t<div class=\"category-link__wrapper\">\n\t\t\t<div class=\"category-link__item\">\n\t\t\t<a href=\"https:\/\/d66.nl\/hilversum\/category\/d66\/\">\n\t\t\t\tD66\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"category-link__item\">\n\t\t\t<a href=\"https:\/\/d66.nl\/hilversum\/search-tags\/democratie-bestuur\/\">\n\t\t\t\tDemocratie en bestuur\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"category-link__item\">\n\t\t\t<a href=\"https:\/\/d66.nl\/hilversum\/search-tags\/ondernemen-innoveren\/\">\n\t\t\t\tOndernemen en innoveren\t\t\t<\/a>\n\t\t<\/div>\n\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--50 wrapper__spacing-bottom-desktop--70 wrapper__spacing-bottom-mobile--50  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--18 wrapper__width-desktop--22 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--2 wrapper__offset-mobile--0\">\n\t\t<section class=\"block-post-content\">\n\t<div class=\"block-post-content__title\">\n\t\t<h3 class=\"heading  heading__color--black heading__size--medium heading__font--sans heading__weight--semiBold  block-post-content__heading\" id=\"nav-hilversum-aantrekkelijker-en-bruisender3930\" data-nav-heading-mobile=\"Hilversum aantrekkelijker en bruisender\">\n\tHilversum aantrekkelijker en bruisender<\/h3>\t<\/div>\n\t<div class=\"block-post-content__content\">\n\t\t\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--30 wrapper__spacing-bottom-desktop--20  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--24 wrapper__width-mobile--24\">\n\t\t<p\n\t\tclass=\"paragraph paragraph__align--left paragraph__color--black paragraph__size--default   block-paragraph__paragraph\"\n\t\t\t>\n\t\tAl in 2012 pleitte D66 bij de toenmalig wethouder Jan Rensen (PvdA) voor een vorm van city marketing: een bundeling van krachten om de Mediastad aantrekkelijker en bruisend te maken. Voor bezoekers en toeristen, maar vooral voor de inwoners. Zodat de Hilversummers weer trots op hun stad konden zijn.<br><br>Na de verkiezingen in 2014 nam D66 wethouder Wimar Jaeger de portefeuilles van Rensen over en vrijwel onmiddellijk werd begonnen met het cre\u00ebren van netwerken op ondernemend, cultureel-en mediagebied. Er kwamen plannen voor het aantrekkelijker maken van het centrum, een Cultuurraad, Stadsfonds en de ondernemers in Stichting Centrum Hilversum.\t<\/p>\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\t<\/div>\n\n\t<div class=\"block-post-content__sidebar\">\n\t\t\n\t\t\n\t\t\t<\/div>\n<\/section>\n\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--50 wrapper__spacing-bottom-desktop--70 wrapper__spacing-bottom-mobile--50  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--18 wrapper__width-desktop--22 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--2 wrapper__offset-mobile--0\">\n\t\t<section class=\"block-post-content\">\n\t<div class=\"block-post-content__title\">\n\t\t<h3 class=\"heading  heading__color--black heading__size--medium heading__font--sans heading__weight--semiBold  block-post-content__heading\" id=\"nav-vitaliteit-en-uitstraling5082\" data-nav-heading-mobile=\"Vitaliteit en uitstraling\">\n\tVitaliteit en uitstraling<\/h3>\t<\/div>\n\t<div class=\"block-post-content__content\">\n\t\t\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--30 wrapper__spacing-bottom-desktop--20  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--24 wrapper__width-mobile--24\">\n\t\t<p\n\t\tclass=\"paragraph paragraph__align--left paragraph__color--black paragraph__size--default   block-paragraph__paragraph\"\n\t\t\t>\n\t\tVoor de vitaliteit van\u00a0 een stad, het vestigingsklimaat en een aantrekkelijke uitstraling naar buiten is het belangrijk dat alle partijen, dus ondernemers, inwoners, bedrijven \u00e9n de gemeente samenwerken om hierin lijn en continu\u00efteit aan te brengen. Zo kwamen de handen op elkaar voor een city marketingorganisatie, waarin de gemeente \u00e9n ondernemers uiteindelijk \u00a0\u00f3\u00f3k de organisatie en uitvoering van culturele-, uitgaans- en sportevenementen zou kunnen onderbrengen. De toeristische informatie via de VVV kreeg ook een plek in de plannen. Een marketingorganisatie met zoveel belanghebbenden en taken kan beter door professionals worden gerund en zou daarom ook op afstand van de gemeente komen te staan.\t<\/p>\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\t<\/div>\n\n\t<div class=\"block-post-content__sidebar\">\n\t\t\n\t\t\n\t\t\t<\/div>\n<\/section>\n\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--50 wrapper__spacing-bottom-desktop--70 wrapper__spacing-bottom-mobile--50  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--18 wrapper__width-desktop--22 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--2 wrapper__offset-mobile--0\">\n\t\t<section class=\"block-post-content\">\n\t<div class=\"block-post-content__title\">\n\t\t<h3 class=\"heading  heading__color--black heading__size--medium heading__font--sans heading__weight--semiBold  block-post-content__heading\" id=\"nav-we-live-hilversum7142\" data-nav-heading-mobile=\"We Live Hilversum\">\n\tWe Live Hilversum<\/h3>\t<\/div>\n\t<div class=\"block-post-content__content\">\n\t\t\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--30 wrapper__spacing-bottom-desktop--20  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--24 wrapper__width-mobile--24\">\n\t\t<p\n\t\tclass=\"paragraph paragraph__align--left paragraph__color--black paragraph__size--default   block-paragraph__paragraph\"\n\t\t\t>\n\t\tNa drie jaar voorbereiding en creatieve plannenmakerij \u2013 want de Mediastad moest natuurlijk wel een herkenbaar label krijgen \u2013 werd het concept WEHLIVERSUM (<a href=\"http:\/\/www.livehilversum.nl\/\">www.livehilversum.nl<\/a>) gepresenteerd, als het ware de kaft van het marketingconcept. Dit zorgde voor de nodige roering, precies wat de bedoeling was. Het kostte de gemeente 30.000 euro, die uit de bestaande middelen binnen de economiebegroting werd betaald. De gemeenteraad keurde in december 2017 de oprichting en budget voor fase 1 (2018) van Stichting Hilversum Marketing goed.\u00a0Daarvoor kwamen \u20ac548.000,-uit de lopende begrotingsprogramma\u2019s, plus een toevoeging van\u00a0\u20ac333.250,- voor het oprichten en operationaliseren van de Stichting en de uitvoering van het jaarplan 2018. Het is belangrijk om hier te melden dat de budgetten vanuit de gemeente door SHM ook daadwerkelijk zijn gebruikt voor taken die al zijn overgeheveld naar de stichting, bijvoorbeeld het opzetten van de Media Mile, en uitvoering van evenementen. De programmamanager Media, die vanuit de gemeente alle plannen heeft voorbereid, werd tijdelijk als kwartiermaker\/directeur aangesteld om in fase 1 (dus gedurende 2018) de zaak op poten te zetten.\t<\/p>\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\t<\/div>\n\n\t<div class=\"block-post-content__sidebar\">\n\t\t\n\t\t\n\t\t\t<\/div>\n<\/section>\n\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--50 wrapper__spacing-bottom-desktop--70 wrapper__spacing-bottom-mobile--50  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--18 wrapper__width-desktop--22 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--2 wrapper__offset-mobile--0\">\n\t\t<section class=\"block-post-content\">\n\t<div class=\"block-post-content__title\">\n\t\t<h3 class=\"heading  heading__color--black heading__size--medium heading__font--sans heading__weight--semiBold  block-post-content__heading\" id=\"nav-elke-startup-heeft-tijd-nodig7600\" data-nav-heading-mobile=\"Elke startup heeft tijd nodig\">\n\tElke startup heeft tijd nodig<\/h3>\t<\/div>\n\t<div class=\"block-post-content__content\">\n\t\t\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--30 wrapper__spacing-bottom-desktop--20  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--24 wrapper__width-mobile--24\">\n\t\t<p\n\t\tclass=\"paragraph paragraph__align--left paragraph__color--black paragraph__size--default   block-paragraph__paragraph\"\n\t\t\t>\n\t\tNatuurlijk zijn er in zo\u2019n opstartfase van een nieuw bedrijf ook strubbelingen. De samenwerking tussen al die partijen, privaat en publiek, is onwennig, ondanks het enthousiasme van beide kanten. De gemeente is partner, subsidieverstrekker en \u00f3\u00f3k belanghebbende. Ze zal moeten loslaten, want de Stichting moet op eigen benen gaan staan. Het werven van fondsen vergt een lange adem en een Raad van Toezicht is ook niet binnen twee weken binnenboord. In de uitvoering moeten de beste mensen op de juiste plekken terecht komen, ook dat kost tijd. En in de uitwerking van plannen gaan soms ook dingen mis. Alles kost tijd en doorzettingsvermogen. Kortom, stichting Hilversum Marketing loopt tegen dezelfde zaken aan als iedere startup. Daardoor komt het jaarplan 2019-2020 later ter goedkeuring naar de Raad, maar wel v\u00f3\u00f3r de Begrotingsraad. Daarom duurde het even voordat de Raad van Toezicht werd aangesteld, maar er zit intussen een team van hoge kwaliteit waar we trots op kunnen zijn. Inmiddels is de vacature voor de nieuwe directeur uitgezet, want het was van meet af aan de bedoeling dat die er in fase 2 zou komen.\t<\/p>\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\t<\/div>\n\n\t<div class=\"block-post-content__sidebar\">\n\t\t\n\t\t\n\t\t\t<\/div>\n<\/section>\n\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--50 wrapper__spacing-bottom-desktop--70 wrapper__spacing-bottom-mobile--50  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--18 wrapper__width-desktop--22 wrapper__width-mobile--24 wrapper__offset-large--6 wrapper__offset-desktop--2 wrapper__offset-mobile--0\">\n\t\t<section class=\"block-post-content\">\n\t<div class=\"block-post-content__title\">\n\t\t<h3 class=\"heading  heading__color--black heading__size--medium heading__font--sans heading__weight--semiBold  block-post-content__heading\" id=\"nav-voor-en-door-hilversummers3714\" data-nav-heading-mobile=\"Voor en door Hilversummers\">\n\tVoor en door Hilversummers<\/h3>\t<\/div>\n\t<div class=\"block-post-content__content\">\n\t\t\n<div\n  id=\"\"\n  class=\"wrapper  wrapper__spacing-bottom-large--30 wrapper__spacing-bottom-desktop--20  wrapper__gutter--none\"\n  >\n  \t<div class=\"wrapper__container wrapper__container-width-large--default\">\n\t  <div class=\"wrapper__inner wrapper__width-large--24 wrapper__width-mobile--24\">\n\t\t<p\n\t\tclass=\"paragraph paragraph__align--left paragraph__color--black paragraph__size--default   block-paragraph__paragraph\"\n\t\t\t>\n\t\tD66 heeft er het volste vertrouwen in dat de Stichting Hilversum Marketing behoorlijke resultaten zal laten zien in het jaarverslag. Hilversum is daarbij levendiger en bruisender dan ooit tevoren en alle (onbezoldigde) belanghebbenden hebben elkaar gevonden en zijn onverminderd enthousiast en trots op wat is bereikt, zie daarvoor ook de steunbetuigingen van Stichting Hilversum Centrum en de Cultuurraad. We zijn benieuwd naar de jaarplannen 2019-2020 die SHM voor Hilversum in petto heeft. Een ding is zeker: de organisatie wordt gedragen\u00a0door\u00a0Hilversummers, ondernemers en inwoners en is er vooral\u00a0voor\u00a0Hilversummers. Dat bezoekers van buiten en toeristen een bruisende stad sneller weten te vinden, is daarbij een mooie plus.<br><br>Gelet op alle aandacht hechten zowel de Raad als de media groot belang aan een goed functionerende citymarketing in Hilversum. Het is dan ook logisch om scherp te zijn op het functioneren hiervan. Om te kunnen (vol)groeien is er echter ruimte nodig en vertrouwen.\u00a0 Dat willen wij graag geven.\t<\/p>\t  <\/div>\n\t<\/div>\n  <\/div>\n\n\t<\/div>\n\n\t<div class=\"block-post-content__sidebar\">\n\t\t\n\t\t\n\t\t\t<\/div>\n<\/section>\n\t  <\/div>\n\t<\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":519,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"labels":[],"search-tags":[12,14],"class_list":["post-1008","post","type-post","status-publish","format-standard","hentry","category-d66","search-tags-democratie-bestuur","search-tags-ondernemen-innoveren"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D66 Hilversum &#8212; Hilversum City Marketing: Feiten, geen fabels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d66.nl\/hilversum\/nieuws\/hilversum-city-marketing-feiten-geen-fabels\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D66 Hilversum &#8212; 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